A.M International

Loading

Process

Our Story: From a Job to a Flavour & Fragrance Business | A.M International

A.M International was founded in 2004 in Lahore, when Managing Director Muhammad Ali Hassan left a steady job in the flavour and fragrance industry to start a business of his own with close family relatives. Two decades later, that decision has grown into one of Pakistan’s established flavour and fragrance manufacturers, serving over 3,000 clients across six countries.

5 min read20 October 2026
Our Story: From a Job to a Flavour & Fragrance Business | A.M International

Learning the Trade, Before Leading It

Before starting A.M International, its founder spent several years working inside the flavour and fragrance industry, learning formulation, production and client relationships from the ground up. That hands-on experience became the foundation the company was eventually built on — a reason A.M International’s own process still centres on in-house research and development rather than buying in ready-made formulations.

The First Decade Was the Hardest

By the company’s own account, the first twelve years were the most demanding — building a client base, a factory, and a reputation from nothing. The guiding principle through that period was simple: “Trust in Allah – Hard Work – Honesty.” It is a motto that still shapes how the company operates today, from its Raiwind Road factory to the way it handles a new client’s first enquiry.

From Liquid Flavours to a Full Range

A.M International began by producing liquid flavours and fragrances only. Within five to six years, it had expanded into dry-powder flavours and fragrances — and in 2008, became the first company in the world to launch fragrances in dry-powder form. Today the range also includes seasoning and pre-mix flavours, manufactured at a purpose-built facility capable of 10 tons of flavours and fragrances daily.

What the Journey Means for Clients Today

That twenty-year build-up is also why A.M International holds ISO 9001, ISO 14001, FSSC 22000, Halal and PFA certification — standards that take years of consistent practice to earn, not a single audit. For a business choosing a flavour or fragrance supplier, that history is the clearest signal of reliability a new relationship can start on.

Explore Our Process

See how that experience shows up in our process → "Our Process” or “Request a Sample

HAVE A PRODUCT IDEA IN MIND?

Let's create something people remember.

Talk to our team about your next flavour, fragrance or ingredient requirement.